If you’re constantly scrambling to figure out what to post, you’re not alone. But here’s the truth: content doesn’t have to be overwhelming. At Luxxe Marketing, we use a streamlined batching method that allows us to plan 30 days of content in under an hour—for ourselves and for our clients. Ready to steal our system? Let’s break it down step-by-step.

Step 1: Start With Your Content Pillars (10 Minutes) Choose 3–5 core themes your brand consistently talks about. These are your content “buckets.”

Example pillars:

  • Behind the Scenes
  • Educational/Value-Driven Tips
  • Testimonials/Client Wins
  • Product or Service Highlights
  • Personal or Relatable Moments

Pro tip: These pillars should align with your goals—sales, visibility, or community-building.

Step 2: Plug in Your Non-Negotiables (5 Minutes) Add any promos, launches, holidays, or events happening that month. These are time-sensitive and should anchor your calendar.

Examples:

  • Labor Day Sale
  • Product Launch on the 15th
  • National Lash Day (for beauty brands)

Step 3: Use Our Post Types Formula (10 Minutes) Rotate through 4–5 types of posts that keep your feed fresh and strategic:

  • Engage: Polls, questions, “this or that” posts
  • Educate: Tips, how-to’s, myths vs. facts
  • Convert: CTA to buy, book, or subscribe
  • Build Trust: Testimonials, results, reviews
  • Entertain: Memes, relatable quotes, trending audio

Pick one post type per day and assign it to your content pillars.

Step 4: Write Quick Captions (20 Minutes) No need to write novels—bullet points, a single strong sentence, or voice-to-text works great. Just focus on:

  • A hook
  • The value
  • A CTA (comment, save, click the link, etc.)

Batch these in a doc or content scheduler like Later, Planoly, or Notion.

Step 5: Use Templates or AI for Graphics (15 Minutes) Speed is your friend. Use Canva templates branded with your colors, or tools like ChatGPT to generate caption starters and content prompts.

Want to go faster? Reuse old posts with new graphics or formats (ex: turn a quote into a Reel, a tip into a carousel).

Bonus: Use the Power Hour Weekly Check-In Block 1 hour every week to check insights, plug in new content, and tweak anything underperforming.

Consistency wins. Strategy scales.

Planning a month of content doesn’t require a creative marathon—just a smart system. With this method, you can stop spinning your wheels and start showing up consistently with content that actually moves the needle.

Need help building this system out for your brand? Reach out to Luxxe Marketing—we’ll build your calendar, write your copy, and design your graphics so you can get back to running your business.You can reach our team at info@luxxemarketing.com or contact us on www.luxxemarketing.com